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How I Find and Pitch Retailers for Wholesale

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On February 15, 2022

Running an independent clothing brand is both exciting and challenging. One of the most rewarding ways to grow your business is to secure wholesale partnerships with retailers. This not only helps you reach a broader audience but also boosts your sales and brand visibility. In this blog post, I’ll walk you through the steps I take to find and successfully pitch to retailers. Whether you’re just starting out or looking to expand your wholesale network, these tips will help you navigate the process with confidence.

Finding the Right Retailers

1. Research Potential Retailers

The first step in securing a wholesale partnership is identifying retailers that align with your brand. Here’s how to do it:

Online Searches: Use search engines to find boutique shops, department stores, and online retailers that sell products similar to yours.
Social Media: Platforms like Instagram and Pinterest are great for discovering retailers who have a presence in your niche. Follow relevant hashtags and accounts.
Competitor’s Stockists: Look at where your competitors’ products are being sold. If a retailer is carrying similar brands, they might be interested in yours too.
Trade Shows: Attend trade shows and industry events to network with retailers and learn more about their buying processes.

Example: For a sustainable clothing brand, look for retailers known for carrying eco-friendly and ethically produced products. This ensures that your brand values align with theirs, increasing the likelihood of a successful partnership.

2. Create a Target List

Once you’ve identified potential retailers, compile a list of those who best fit your brand. Include key details such as:

Store name and location
Buyer’s name and contact information
Reasons why this retailer is a good fit for your brand

Preparing Your Pitch

3. Develop a Strong Pitch

Your pitch should be clear, professional, and tailored to each retailer. Here’s what to include:

Introduction: Briefly introduce yourself and your brand. Mention how you discovered the retailer and why you think your products would be a good fit for their store.
Product Details: Highlight the key features and benefits of your products. Include high-quality images and any unique selling points.
Wholesale Information: Provide details on your wholesale pricing, minimum order quantities (MOQ), and terms of sale.
Benefits to the Retailer: Explain how your products can meet their customers’ needs and enhance their current offerings.

Example Pitch: “Hello [Retailer Name],

I’m [Your Name], the founder of [Brand Name], a sustainable clothing brand dedicated to creating high-quality, eco-friendly fashion. I’ve admired your store’s commitment to ethical products and believe our collection would resonate well with your customers.

Our line features [Key Products], made from [Materials]. We offer competitive wholesale pricing and flexible order terms to make stocking our products easy for you.

I’d love to send you samples or schedule a call to discuss this opportunity further. Thank you for considering our brand, and I look forward to the possibility of working together.”

Making Contact

4. Email Outreach

Email is a common and effective way to reach out to potential retailers. Craft a personalized email using your pitch and attach your line sheet or catalog. Make sure your subject line is compelling and professional to catch the buyer’s attention.

Example Subject Line: “Introducing [Brand Name]: Sustainable Fashion for [Retailer’s Store Name] Customers”

5. Follow Up

If you don’t get a response within a week, follow up with a polite reminder. Persistence is key, but be respectful of their time and busy schedule.

Example Follow-Up Email: “Hi [Buyer’s Name],

I wanted to follow up on my previous email regarding a potential partnership with [Brand Name]. I understand you’re busy, but I’d love the opportunity to discuss how our products can benefit [Retailer’s Store Name].

Please let me know if you have any questions or need more information.

Best regards, [Your Name]”

6. Phone Calls and In-Person Visits

Sometimes a more direct approach can be effective. If you can, call the retailer or visit their store to introduce yourself and your brand. This personal touch can help build a stronger connection.

Securing the Deal

7. Provide Samples

If the retailer shows interest, offer to send product samples. This allows them to experience the quality and craftsmanship of your items firsthand.

8. Negotiate Terms

Be prepared to discuss and negotiate terms such as pricing, order quantities, and delivery timelines. Ensure you have a clear and mutually beneficial agreement before proceeding.

Expand Your Wholesale Reach

Finding and pitching retailers for wholesale can be challenging, but with thorough research, a strong pitch, and the right approach, you can secure valuable partnerships. To streamline your wholesaling efforts, consider joining a platform like Stylebuy.net. By signing up as a seller, you can: